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Member Highlight - Kellie Hall, Personal Trainer and Wellness Coach for Women

Hey there!  My name is Kellie Hall (@kellienichole_fit) and I’m a Personal Trainer and Wellness Coach for women.  I created my own Personal Training business “Virago Personal Training” to focus on helping women achieve mental, physical and spiritual health without the confusions of fitness trends and fad diets. Over time I’ve expanded my business to include coaching to meet all the needs of my clients. My programs have helped women achieve their goals in and out of the gym! I have a natural ability to meet clients where they are and help them be the best version of themselves.  

Tell us and our lovely readers what is it that you do? 

My mission is to change lives, not just pants sizes. I want women who work with me to change how they feel about themselves and the world around them.  I firmly believe that through exercise, nutrition and mindfulness women can be empowered to take charge of all aspects of their lives. 

My programs range from in-person 1-1 personal training, to virtual life coaching and group fitness classes via Zoom.

What is your story? How did you end up here?

I grew up a short, chubby brown girl in a predominantly white small town in Maine.  I NEVER felt like I fit in and struggled to find my place.  I constantly wondered “why can’t I just look like everyone else?!”  Over time I developed low self esteem.  My self loathing was mainly aimed at my body since it was the reason I felt out of place.

The summer before freshman year in High School I sprouted about 6 inches and was suddenly athletic.  I developed a love for sports and always felt confident when I was moving my body.  BUT, I still had an unhealthy relationship with my body and eventually became bulimic.  I tried crazy fad diets, took dangerous diet pills and at times over-exercised.  I was so desperate to fit in that I completely lost touch with who I was or what I wanted for my life. All I ever thought about was my body.

In addition to sports, I was always interested in the arts and expressed myself through modeling/photography, hair styling, sketching, and dancing. My family supported these interests as hobbies but pushed me to become an attorney.  Because my self confidence was low I didn’t have the courage to pursue my passions and became severely depressed in college as I tried to please my family.  The bulimia continued and I also developed a drinking problem. This plunged me further into depression and debilitating anxiety.

Around the age of twenty I picked up a women’s weight training magazine at the university gym. I began weight training and counting macros.  For about six months I barely drank, slept well and focused on my goals.  I got clear on what I wanted my college major to be and felt empowered.  I felt the best mentally and physically that I had in my whole life.  BUT my healthy lifestyle was lonely so I ended up falling back in with the partying crowd.

The rest of my twenties were filled with highs and lows.  I graduated from college with a degree in Sociology (the major I wanted!) and got a job facilitating Bullying Prevention Programs.  I was passionate about my career but I drank multiple times per week, smoked cigarettes, over-ate and stopped exercising regularly.  I found myself once again overweight and just feeling awful.  I got married, had three children and invested in real estate.  On the surface I was living a good life but it never felt like MY life. I was still trying to please everyone but me.

After I gave birth to my third child I was just ready to take charge of my body.  I began exercising consistently, quit smoking and joined a weight loss program.  Eventually I got the courage to re-enter the weight room and haven’t looked back since.  It has been about six years now of hard, consistent, mental, physical and spiritual work.  I have learned so much about REAL health and it’s changed how I function.  My transformation IS (it’s a lifelong process) so empowering for me that I decided I wanted to help other women do the same.  

Everything that I have been through has led me to this career path.  My past experiences in facilitating/creating programs, mentoring, public speaking, modeling, and sports/fitness have all prepared me for entrepreneurship.  My struggle with identity, self worth, body image and continual quest to understand true wellness provides my passion for health and wellness.  I am and always have been passionate about people and creating.  Now I get to follow my passions on my own terms, whoot, whoot!

Do you have a “WHY” for why you do what you do?

I have watched ALL of the women in my life struggle with body image.  We’re encouraged to try fad diets and quick fixes to change our body...the underlying message is always that we aren’t good enough.  I want women to understand that how you FEEL is more important than whether or not you measure up to societal standards of beauty.  Being happy and healthy is the foundation for creating a long, meaningful life.

My three incredible children are also my why.  It is so important to me that they see their mother take care of herself and work hard.  I want my children to understand that we all have the ability to create change in our own lives as well as in the lives of others.  

What are your plans for the future?

Every.single.day. I write down ten things that “I am” in ten years!  I got this idea from Rachel Hollis and it has changed my life. Some of my intentions are: I am a published author, I am debt free and I travel frequently. It is so important to be crystal clear on your goals and to spend time visualizing yourself living them out. I take this very seriously and have already manifested two big goals from my vision board this year!  

What is the best about being who you are? 

Now that I’m fully committed to my wellness I’m so free and hopeful.  My life’s so joy-full because I no longer let others’ opinions of me or my (rather frequent) missteps keep me from working toward the life of my dreams.  I’ve learned to embrace the phrase “I’m at peace with my pace”.  I really, truly, enjoy the process of getting better at being me and lifting others up along the way.   

What does your day look like? 

I wake up between 5:00 and 6:00 AM depending on my schedule. I make my “morning tonic” (warm lemon water with a teaspoon of local honey and a tablespoon of apple cider vinegar), journal, read and meditate.  I don’t look at my phone until 45 minutes after waking up.

I teach a fitness class via Zoom and either send my kids off to school or get them set up for Distance Learning.  I’ll spend the rest of the day creating content for my social media, attending webinars, working on my website and program creation WHILE having my three kids home with me.  Ha!  Some days are smoother than others ;)

I don’t watch TV Monday through Friday… this is a major boundary for me.  I have a hard time not binge watching good shows so I just don’t even go there!  At around 9:00 PM I shut down all technology and begin my skincare routine.  I’ll then journal, plan my next day and read until lights out by 10-10:30.  Thennnn I’ll probably be woken up by a kiddo a few hours later!  

What business-related tips and advice do you have for our readers? 

Just take the leap!  Keep your values at the forefront of what you do every day and you can learn everything else along the way.

Also take advantage of all the educational content out there.  You do not need a ton of money to start your business.  You need an idea, some grit and access to the internet. 

What mindset advice do you have for our readers? 

I just had “courage over comfort” (Brene Brown) tattooed on my arm as my constant reminder not to revert back to my old ways of playing small.  It’s so easy to get trapped in your comfort zone, afraid to take that first step.  Don’t let fear be the reason you don’t pursue your dreams.  Be courageous enough to fail and get up as many times as it takes to get to where you want to be.  I promise you it feels so much better than being trapped on the hamster wheel of anxiety and self-doubt… I know from experience.  There are so many things that I suck at, but instead of feeling bad about those things I’m committed to working on my deficiencies.  Adopt a growth mindset so you can begin to see failure as a growth opportunity and NOT a reflection of who you are. 

It’s normal to have moments of self doubt… just don’t let them consume you.  Fight back with affirmations or other “truths” about who you are and who you want to be.  Writing affirmations daily or putting post-its with motivational quotes on them around your house/workspace is so helpful!

Lastly, please google: “The Man in the Arena” if you’re worried about what other people think of you.  This quote literally set me free!

You also joined one of our courses - which one? Why did you join it, and did it end up being helpful in any way? 

I’m currently moving through the Girl’s Building Empires 12 Week Program.  I had been following/reposting Girl’s Building Empires content when I saw the program offering pop up.  I was already obsessed with the mission of the company and then I saw how affordable the training was. I knew I had no reason whatsoever not to join!  When I started I knew very little about the inner workings of social media.  My confidence in creating valuable digital content has grown so much and I’m not even finished yet.  The program is self-guided so I do a lesson, take time to implement the new skills, and then go back for another lesson when I’m ready.

Anything else you want to share with our readers?

You can do ANYTHING.  Especially hard things.  Please don’t waste another second living someone else’s version of a good life.  You are the one and only you.  The world needs you to bring your passions and skills to the table.  The world needs more happy, fulfilled women.  You are worth every bit of the blood, sweat and tears it takes to live a life of your own design.


We are sure our readers would love to check out your website and your social media. Maybe you even have some special offers that our readers can grab! 

*To check out my program offerings: kellienichole.com

*For daily inspiration and wellness tips follow me on instagram: @kellienichole_fit

*Use code GBE20 to get 20% off the first month of any wellness package on my website

Girls Building Empires is truly a community! I wouldn’t be here writing this if it wasn’t for the encouragement and positivity I get from their content, programs and groups.  If you’re inspired by stories about women just like you making their dreams a reality, then join their mailing list and follow them on social.  It changed my life and I know it will change yours too!

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