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Member Highlight - Anna Furrey, Owner & CEO of Future Boss Lady

Hello, I am Anna Clarice, the owner and CEO of Future Boss Lady (@futurebosslady.co). Future Boss Lady is an online brand that focuses on building the foundation for your most successful self. I provide actionable tools and resources, in addition to books on Amazon, and blog posts on social media. I am an expert in digital marketing and mass communications, and I specialize in channeling vulnerability and femininity into one’s career. I went to the Walter Cronkite School of Journalism, as well as W.P Carey School of Business. I tailored my education towards mass communications, marketing, and sales -- but for some reason became the techy girl that spends a lot of time in the back-ends of websites. I have been published with several wedding magazine publications, and held a marketing coordinator position at one of the most prominent bridal shops in Scottsdale, AZ. As of late, I started working with health educator Berrion Berry as a writer on her team.

Tell us and our lovely readers what is it that you do? 

Future Boss Lady Co. currently has two components to it, as I can be a little multi-passionate. I have different services and products to serve women, like books and coaching, and then others like website development, marketing, copywriting, and graphic design to serve their businesses. 

At the base you have Future Boss Lady the book, which is an interactive guide to becoming your most successful self. In there we talk about everything from personal branding, to work relationships, interviews, to pairing wine with pizza. It’s meant to be a fun way for women to focus on themselves, and start building their dream lives and careers. This is at the core of my businesses because it serves as a starting point, and represents what FBL stands for. 

Check it out here

Paired with the book is my one-on-one coaching program for those who want to dig a little deeper and start taking bigger leaps towards their goals. I coach in four week sessions where we work together to create a thorough game plan towards your specific needs. As a coach I specialize in career development, leadership, brand marketing, and new business strategy -- but during our time together you can expect some personal development exercises, relationship workshopping, as well as mental and physical health practices. We talk together every week, I send you customized resources every Monday, like goal setting sheets, journaling prompts, and assignments (like creating a budget), then we end our session with a continued plan that you can follow long after our time together. 

Lastly, I like to serve women in their businesses/careers with skills like website development, copywriting, graphic design, and marketing as separate contracted work. It can be hard for entrepreneurs to hire an entire team, so I offer the ability for them to hire me for specific projects they need done. This can be an add-on to the coaching service, but can also be a completely separate entity depending on the client’s needs. 

I started FBL because I wanted to inspire and support women in their dreams, and this is my personal way of taking that a step further. I am a skilled copywriter, website designer, social media strategist, and graphic designer. Over the years I’ve become a marketing maven and those skills are extremely useful for brands and online businesses. Therefore as the ultimate female business supporter, I dedicate my work to making sure that these women and their dreams are truly taken care of. 

What is your story? How did you end up here?

My original experience is in the bridal industry, as a magazine article writer and I did wedding dress sales. When I moved to the city for college I guess I had this idea that I would be the Miranda Priestly of bridal or something. It started with me volunteering with a few wedding planners, getting a job at a bridal shop, and then an internship at a wedding magazine. I was down to hustle, and I worked hard, but in many ways it felt like I was never moving forward. 

I constantly felt like I was the “new girl”, I was always starting from the bottom even when I moved into better positions, and so much of my job depended on how I looked and how appeasing I could be. In a lot of my roles it was all about my pretty face, and my ability to follow orders -- very little to do with my actual brain. I had too much I wanted to contribute and I was constantly directed to stay in my lane. 

At the end of the day, I think I just got really tired of being told what to do. I am typically very easy going, low maintenance, and I follow the rules -- but I don’t tolerate being talked at very well. When I started working in wedding magazines I was a young intern who was there to learn. I didn’t mind paying my dues and working from the ground up -- but what I did mind was being ignored, dismissed, and talked to like a child. I realized quickly that my purpose was to be quiet, do my job, and go home. There was no room for ideas, my personality, or innovation. 

Everyone around me had an attitude that you play “the game”, meet the right people, get in at the right time, and maybe you’ll advance in your career. That didn’t sit well with me. I knew that I had a lot to give, that I was smart, and I could create some amazing work, but why would I do it for them? Which got me thinking about how I don’t want to have to depend on other people in order to achieve my dreams. I wanted to prove to myself that I could stand on my own, and create a life that allowed me to do anything and everything I want. I didn’t ever want to be told that something was “above my paygrade” again. 

All of which lead me to writing Future Boss Lady, creating a brand around it, and then contracting myself out based on my skill set. I decided that I was going to do better, and I was going to utilize all of the beautiful parts of myself to benefit people in a real way. 

Do you have a “WHY” for why you do what you do?

Selfishly, my “why” is to be able to do what I love, utilize my skills, and make a change in people’s lives without having to play politics, or deal with a toxic work environment. I am a people pleaser to a fault, and I know myself, I would spend my entire life working for someone else’s dream just in the name of being “nice”. I started Future Boss Lady Co. because I wanted to create a work environment where I could freely be my ooey gooey self and not have to worry about being taken advantage of, being “punished” professionally, being passed up because I didn’t appease the right person. I wanted to be in control of my future, my finances, and the work that I produced. 

My “why” for my community stems from feeling very alone throughout my adolescent journey, and early adulthood. I grew up in a small town and I was just a little different than the other girls. I had these big ideas, I color coordinated all my notes, and I asked a guy to homecoming via a presentation with pie charts and a flow sheet. I didn’t know any successful business women personally, and I was constantly told that only people like JK Rowling, or Stephanie Meyer can make money writing books. I just didn’t have anyone to look up to, or anyone that would understand what I wanted out of life. I especially didn’t have the support. By the time I was in college I was so frustrated with being lonely in the journey that I decided to make a community for girls like me, and find ways to support them. I can’t stand the idea of a woman with a brilliant mind feeling put down because other people can’t see her vision. I do this work to make sure that woman not only feels accepted, but is empowered to do all that she was destined for.  

What are your plans for the future?

In the near future (like very near) I am going to be releasing a new book that will be a part of a trilogy called The Mindset Miniseries, where I speak on authentic peace, authentic happiness, and authentic confidence. I’m transitioning to the point of being full-time FBL and that means dedicating all of my time and passion to my audience which is something I’ve looked forward to for years. I am also working contractually with a few major brands and I am really excited to see what we will do together. I am currently taking on more clients and looking at a year full of coaching, writing, and developing the Future Boss Lady Co. brand. This is going to be the year where we have massive growth, and I plan on making sure that I build a business and brand that’s wholesome, genuine, and impactful. 

What is the best about being who you are? 

The world is truly limitless to me. I love knowing that I can always make more money, I can always try something new; I can live anywhere, and I can change along the way. I will never be “stuck”, I will never be pressured to do something that doesn’t align with my values, and I don’t have to accept a lifestyle I’m not in love with. 

All of which I believe just comes from a mindset. You can be in any job, any career, any position, make any amount of money, and feel this way. You are the master of your own mind, and contrary to what we are told, you do have the power to set yourself free. I love that I can activate my faith in my business, take inspired action, and utilize my own greatness -- as opposed to hiding all of that to fit into a certain standard. 

What does your day look like? 

Before I start my day I like to set up my work space -- which usually involves candles and a fuzzy blanket. Then I start a pot of tea, and open the blinds to let the sun in. Mornings are my favorite time of the day, and I definitely work better right when I get up, but I like to take it pretty slow. It’s important to me to fully be able to enjoy the work I’m doing, and creating a cozy atmosphere really helps. 

On the business-end, I’m currently in book-writing mode, so my days are structured about my 1200 word goal, I tend to get sucked into tasks, or distracted, so I make sure I do this first thing. Then I spend a few hours working on my contracted tasks -- I have a consistent flow of deadlines so I pre-plan and schedule out when and how I get the work done. Then I take time to do some inner work, meaning that I will journal, or read, listen to podcasts, or course modules. 

That’s all the work-y stuff, in-between tasks I try to do something active every day, like Barre, hiking, or independent workouts, and I carve out time for my meals. How and what I eat is extremely important to me, so I dedicate at least 30 minutes for breakfast, lunch, and at least 45 minutes for dinner. 

In many ways I feel like every minute of my day is planned out, but I make a point to schedule in my priorities -- my relationships, health, and happiness always make the cut. 

What business-related tips and advice do you have for our readers? 

You get to decide how business works for you. There is a lot of information out there telling you that your business has to look a certain way. You have to have “x” many followers, you have to make Tick Tocks, you need to send these kinds of emails. There are all of these strategies and blue prints and secrets, and it can feel extremely overwhelming. What I have found to be the only “secret” in business is authenticity. Being you purest self, creating work that aligns with your heart and mission, and connecting with real people in a real way. That’s it. You also get to do what you feel like doing. I decided I wanted to write a book before anything else. Some may say you need to have a career before writing a book, or you have to be famous or whatever -- and I decided that my book was going to be my career. I decided, I wrote it, and I self published on Amazon. When you work on what you’re passionate about in that moment you’re going to produce something far more brilliant than if you begrudgingly assigned yourself a task. Don’t turn your dream into a job, all your work to flow through your desires. I learned a lot of this concept from money coach Amanda Frances and I highly recommend checking her out if you want to learn more about this concept. 

What mindset advice do you have for our readers? 

I get to be me, and you get to be you. I’m an Enneagram 9, middle child, and a Libra -- all known for being the “peacemaker”. I am naturally very quiet, I would rather write than make a video, and I’m in my feelings a lot. Some have told me that I don’t have what it takes to be a “Boss Lady”, that I’m not bold enough, not charismatic enough, and not leadership material. I have been called out by other women in business and have been made to feel like I just don’t have what it takes to be a CEO. 

The best advice I can possibly give to any woman with a dream, is that you get to be you. There is no right or wrong way to be a “Boss Lady”, because not everyone can do everything. For example, I write for major brands because they want to focus on their videos, podcasts, and speaking gigs. They’re busy channeling their zone of genius, so that gives me room to come in and help them with the written and behind-the-scenes components. I’m converting those videos and podcasts into blog posts, allowing that message to get spread over a wider platform. It’s a front house, back house manager situation and you HAVE to have both. I’m taking their zone of genius, then using my own, and together we build an incredible business, make money, and spread a positive message.

I have spent far too much time in my life trying to change myself, when the skills and personality traits I was trying to change were immensely powerful on their own. Just because I’m not a “boss” like you, doesn't mean I don’t get to be a “boss” like me. 

You also joined one of our courses - which one? Why did you join it, and did it end up being helpful in any way? 

I joined the Empire Building Master class after looking for resources to help me grow in my business, and I absolutely loved it! I was initially attracted to the entire vibe of the brand, I loved that it felt like very real women, with a little sass. The content was extremely useful, but I have loved the FB group community long after. The group has introduced me to some incredible women, helped me get contracted jobs, and connected me with opportunities like this. I highly recommend it for any new entrepreneur! 

Anything else you want to share with our readers?

Below is a segment from my new book about finding authentic peace for the modern woman! Follow me on social media for the release date and pre-order opportunities! 

“...Lastly, what if I get to be seen, and when I am, I get to be protected, adored, and cherished? What if I am put on the spot for something “bad”, and it doesn’t affect me because I know better. I am so deeply rooted in who I am and what I believe, that there is absolutely nothing and no one that can disturb my inner peace. What if I get to put myself out there and the good or bad doesn’t matter, because I don’t have any other way to be other than myself? 

I don’t know about you, but that was some pretty powerful shit for me, and that feels a hell of a lot better than what I was doing before. The main difference being — this way of thinking feels like progress — it feels like moving forward, and rising to the occasion. The best part is, you get to choose THAT. As the intellectual, self-aware, brilliant person you are, you get to end the reign of your limiting beliefs, and you get to choose again. When you condense it down and think about it, you walking around with these toxic ideas that are holding you back and ruining your life, is just your mind convincing itself of something. It is as simple as your mind telling you that you’d rather wear a coat when it’s snowing outside. If it’s that easy, why don’t we just convince ourselves to believe in something better? 

Call me crazy here, but who decided that only the negative was the truth and that we were only allowed to listen to the ridicule? Is it because we just feel that guilty over feeling good and being happy? Is it that we are surrounded by others who dwell in their limiting beliefs, so that’s all we know? Or is it that we live in a society that profits on self misery, so we are told all day, every day that we aren’t enough? (Oops, did I write that out loud?) What I’m saying is that I don’t think that I drank some Kool-aid, or took the red pill, or anything like that. I think that I just got to such a breaking point that I was forced to wake the fuck up, and simply see. 

If you’re at this point and you’re feeling a little nutty (or you think I am); or guilty because you feel like you know this secret that so many others haven’t discovered yet; or maybe all this “inner work” bullshit is too good to be true — I want you to know that I’ve been there. When I was first getting into all this “self-love” hunky-dory stuff, I thought that there was no way it could be this easy. No way do you just get to have it all, and by “all” I mean just being genuinely happy and comfortable with yourself. I thought that those powers were reserved for the ultra-beautiful, ultra-talented, and ultra-intelligent. It was for the saints, and the geniuses, and people who make podcasts. All I knew was that I was an awkward, introverted, self-conscious girl from a small town, who was bullied all through grade school. I was not this special person, I don’t have a PhD, I’m not in charge of anyone — so who am I to live this glorious life where I just get to choose how my mind works?”

We are sure our readers would love to check out your website and your social media. Maybe you even have some special offers that our readers can grab! 

To learn more about Future Boss Lady Co. check out the website here: 


Follow us on social media here.

Grab the Future Boss Lady book here: 


***Special offer: If you would like a signed copy of Future Boss Lady  please email me at: 

annafurrey@gmail.com, mention this article, and I would love to send one out to you! 

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